client: Apple
improvement: Think Doomed
date: June 21, 1998

creative director: Blank DeCoverly | marketing coordinator: Jack Napier | production: Angel, Biff and Muffy Goodwrench, Salty Dog, Quackser Fortune

< return to Clients

CLICK FOR ENLARGEMENT

photo by Quackser Fortune

PRESS RELEASE

Chiat/Day, the advertising agency responsible for this campaign should be commended for their choice of Pop Icons as well as the exceptional imagery employed on the various boards. Their captions, however, need a little work.

This latest improvement, located on the westbound skyway near 4th St. in San Francisco, is timed to coincide with the opening of the "Web '98" convention taking place at Moscone Center, one block away. We hope that our work will encourage high-tech advertisers to dig even deeper in their quest to find catchy celebrity cadavers with greedy grandchildren to pitch their products. It's the American way.

Press release

MEDIA COVERAGE

EMAIL RESPONSE