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| client: Apple improvement: Think Doomed date: June 21, 1998 creative director: Blank DeCoverly | marketing coordinator: Jack Napier | production: Angel, Biff and Muffy Goodwrench, Salty Dog, Quackser Fortune |
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CLICK FOR ENLARGEMENT 
photo by Quackser Fortune |
PRESS RELEASE
Chiat/Day, the advertising agency responsible for this campaign should be commended for their choice of Pop Icons as well as the exceptional imagery employed on the various boards. Their captions, however, need a little work. This latest improvement, located on the westbound skyway near 4th St. in San Francisco, is timed to coincide with the opening of the "Web '98" convention taking place at Moscone Center, one block away. We hope that our work will encourage high-tech advertisers to dig even deeper in their quest to find catchy celebrity cadavers with greedy grandchildren to pitch their products. It's the American way.
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