client: Fortune Magazine
improvement: eVision
date: March 31, 2001
creative director: Jack Napier | production: Milton Rand Kalman, Fred Demara, Missy, Duncan D’Nuts, Rico T. Spoons, Lewis Cypher, Ma’am, Quackser Fortune, Erich Weiss, BLF Supermodels
PRESS RELEASE
The Billboard Liberation Front today announced a major improvement to a Central Freeway billboard at the intersection of 11th St. and Division in San Francisco. The enhanced billboard celebrates the e of those eBusinesses viable enough to sustain the New Economy’s recent growing pains whilst the idealism relied on by the rest of their sector was insufficient to save them from wholesale eRadication.
photos by Quackser Fortune