client: Exxon Corporation
improvement: Shit Happens
date: August 1989
creative director: Ethyl Ketone | art director: Lance | production: Jack Napier, Walid Rasheed
PRESS RELEASE
The Billboard Liberation Front, in a show of solidarity with our beleaguered and unjustly maligned corporate comrades at Exxon Corporation have decided to dust off our coveralls and re-enter the vital field of outdoor advertising improvement.
Our first new actions took place early Monday morning, May 8th at six locations in California. The two San Francisco locations are:
Bay Bridge On Ramp – Intersection of 1st Street and Harrison. This board is visible to southbound 1st Street traffic and westbound Harrison St. traffic.
Northwest corner of the intersection of Kearney & Pine streets. in the Financial District, visible to Kearney & Pine St. traffic.
Prior to their improvement and liberation, these billboards read: HITS HAPPEN — NEW X-100 Our crack graphics and installation crews left them reading: SHIT HAPPENS — NEW EXXON