client: The New Economy
improvement: Abort, Retry, Fail
date: November 19, 2000
creative director: Blank DeCoverly | marketing coordinator: Jack Napier | production: Fred Demura, Ma’am, Erich Weiss, The BLF Allstars
PRESS RELEASE
The pro-bono clients in this campaign were all technology companies, with a sector focus on the endangered and much maligned “dot-coms”. Billboards in the target sector were graphically enhanced by the addition of large-format warning labels, in the style of a standard computer error message, bearing the bold copy: “FATAL ERROR – Invalid Stock Value Abort/Retry/Fail”.